Export Final Project - Malaysian fashion retailer wishing to expand Term Paper - 1

Export Final Project - Malaysian fashion retailer wishing to expand its business into the African Market - Term Paper Example In this presentation, international, export fashion competitors to Africa have been analyzed. The top twenty economies in Africa, representing the African market, have been analyzed. The presentation also provides ways in which international, financial and business risks can be managed, and defines the relevant criteria for exporting fashion products to the African market, where the market opportunities/business opportunities are of interest and risks may be acceptable. International Competitors The major, international competitors in fashion product’ export to Africa includes Guangzhou City Clothing Business Company Limited, Qingdao Shuoyuan International Trade Company Limited and Shenzhen USD Pack Production Limited. Brogan Sakutu International LLC also competes in exporting fashion products to African Countries. Guangzhou City Clothing Business Company Limited and Shenzhen USD Pack Production Limited are located in Guangdong, China while Qingdao Shuoyuan International Trade Company Limited is located in Shandong, China. Brogan Sakutu International LLC is situated in Florida, United States. Turnover Qingdao Shuoyuan International Trade Company Limited has a turnover of US$ 50-100 Million while Guangzhou City Clothing Business Company Limited has a turnover of US$100 Million. ... Guangzhou City Clothing Business Company Limited’s primary markets are North, Central and South America, Middle East and Africa. (Guangzhou City Clothing Business Co. Limited). The main markets of Shenzhen USD Pack Production are Limited Northern Europe, Eastern Asia, Central America and Africa (Shenzhen USD Pack Production Limited). South East Asia, Europe, America and Africa are the primary markets of Brogan Sakutu International LLC (Brogan Sakuti International LLC). Product Range The product range for Qingdao Shuoyuan International Trade Company Limited includes used clothing, used clothes, used bags and used shoes while Guangzhou City Clothing Business Company Limited markets used shoes, used clothing and used clothes, among other commodities. Shenzhen USD Pack Production Limited deals with wooden boxes, jewelry bags and jute bags. Brogan Sakutu International LLC sells used clothes, used shoes, used purses, belts and toys. Strengths and Weaknesses These companies have vari ous strengths and weaknesses. For instance, Qingdao Shuoyuan International Trade Company Limited uses agents in exporting fashion products to Africa. It uses its no torn, no dirt slogan to offer the best quality to customers. It also sorts, packs and loads clothing promptly to ensure efficiency. In addition, the company helps buyers from Africa to find other goods like computers and bicycles. Shuoyuan International Trade Company Limited has a superior geographical advantage because it is located near Qingdao Port, facilitating import and export procedures. The company has cooperative relationships with the international business community. However, the